First, let us say that we loved our old logo and realize that many felt the same. But just like anything else, change and transformation is natural, especially after thirty years.
Second, it’s not a change for the sake of change. Since our organizations inception we’ve evolved and we didn’t feel our logo was a good representative of this evolution. Our first logo was distinctive and playful, however it had qualities that didn’t apply to who we are as a company today.
For instance, our old logo read “Daycare.” Although this is a universally used term in our industry, we feel it is a bit archaic and doesn’t apply to the depth and quality of service we provide. Instead, “Early Childhood Education” is a term that better represents our approach to the educational process. Our approach provides a solid foundation for life success through a blend of safe environments, passionate educators and a stimulating curriculum.
You’ll also notice that we softened the color palette by removing the primary colors and incorporating earth tones. By using neutral earth tones, we invite the exterior into the interior. The thought of nature and natural curiosity is an important piece of our teachings.
We’re proud to let you know that our new logo is the product of a collaboration between our leadership team and one of our very own educators, Miss Kristy (who is extremely creative and has a background in graphic design)! Our team worked through different sketches, layouts and color palettes to deliver a logo that is cleaner, more refined, but still contains the spirit of the original.
Over the next few months, you’ll notice our logo incorporated into signage, advertisements, and other communication. To complement our logo, we’re redesigning our website and investing in our classroom environments to better represent our current state. It’s still us, just an evolved us!